Cost effective and time saving PCR machine.

Case study

The IDbox by GenturaDx is a complicated Instrument made easy.   This instrument introduces a new niche of Molecular Diagnostics.  Until now, the price of molecular testing has be out of reach for many or very costly.  Through innovative engineering and design, GenturaDx cuts down the cost making Polymerase Chain Reaction(PCR) technology available to even the smallest Labs.

The IDbox cuts cost by making the instrument affordable, the Cassette is uses low cost, and most importantly it cuts down on the operators time.

My Role on this project was to work directly with GenturaDx’s marketing and engineering team to produce an instrument that is easy to use by everyone, intuitive in system design, and was also able to differentiate itself from the rest of the Biotech aesthetic landscape.


As of July 2012 GenturaDx was acquired by Luminex. More info here and here.